With all this talk about Hurricane Gustav lately, you can’t help but think about the debacle that was Hurricane Katrina. The 2005 disaster not only destroyed one of the greatest cities in America, but exposed a massive class system divide that exists in our country. Remember Kanye’s “the President doesn’t care about black people” speech? That was hilarious. Not the racial injustice; that was bad. But the speech… priceless.

Anyway, I’m not here to expose injustice in our country. In fact I’m not here to expose anything at all. It’s not my place to discuss such a difficult and complicated issue, and plus, the judge told me last month that if I expose anything else I’m going to jail for 5 years. God, that 12-year old girl was such a tattle-tailing little bitch.

Where was I? Oh yes. I want to talk about the forgotten victim of Hurricane Katrina, and how that forgotten victim illustrates the indomitable American spirit (and to a lesser extent, the spirit of Britain).

Let’s say, hypothetical, you were part of a 1980s pop band. And let’s say you have one hit song, let’s say a power-pop ballad that, oh I don’t know, was featured on the “All Dogs Go To Heaven” soundtrack. You’d need a little luck to stretch that one-hit wonder status into a full-fledged career, right? Of course you would. But then, let’s assume a natural disaster came along and wiped out one of America’s favorite towns, and that natural disaster had a name that was extremely similar to your 80s band. Now, whenever people say your band’s name, they immediately think of a disaster that killed thousands of people and tore a country apart. Crazy, right?

Well, thus is life for the members of Katrina and the Waves.

Could you imagine being in that band’s predicament? When you write a pop song as catchy as “Walking On Sunshine,” you expect to milk that shit for the rest of your life. I know I would. Ideally you’d sit around waiting for producers of a Cameron Crowe movie set in the 80s to call and request that “Walking on Sunshine” appears on the soundtrack. However, since bills tend to pile up quickly, a more realistic strategy is to loan the song out to advertisers, thus fattening your bank account and saving you from having to get a job at Burger King. It’s a great strategy, since advertisers are willing to fork over huge sums of money for a song. And since branding is everything, what advertiser wouldn’t want customers comparing their product to the feeling of walking on sunshine? It’s a beautiful feeling, one that would make any rational person want to buy Charmin toilet paper instead of the store brand.

Now, what if, all of a sudden, the greatest natural disaster the United States has ever seen occurs, and its name just happens to be shockingly similar to your band? Now, no one can think of your band or your music without equating you to a horrendous disaster. It’s like starting a band pre-2001 called “The 9/11 All Stars,” or an early 1930s jazz group called the “Burning Hot Jews.” Terrible, and terribly unfortunate. Surely, no advertiser will ever use your song again, correct? Certainly you’ll be doomed to a life of menial corporate labor as your sure-fire cash cow is set out to pasture? Right?

It is at our darkest times when we must have the most faith.

This little pop band from the U.K. taught us a valuable lesson. Did Katrina and the Waves give in and change their name, or accept new lives as secretaries? No. They forged ahead, continuing to offer “Walking on Sunshine” to any advertiser looking for a bright, vibrant brand image. And did America give in and banish the song from radio and TV? Hell no we didn’t. Since Hurricane Katrina, Katrina and the Waves have been featured in a number of ad campaigns (guess which song!), for companies like Huggies and Claritin. “Walking on Sunshine” is also being used for an upcoming line of ads for the new Ford Flex crossover SUV.

I think it goes to show the real power of this country, and how we refuse to give up in the face of danger or disaster. Oh sure, Huggies could have chosen another 80s power-pop anthem for their ad campaign. They could’ve told you how Huggies flex-grip diapers provide an “Invisible Touch” that prevents them from sliding around on your baby’s bottom. Right now, you could be watching Ford Flex commercials where Billy Ocean tells you to get out of his dreams and into his car for only $1,000 down, now through Labor Day! But that’s not the American way, dammit! We don’t let a little thing like a natural disaster stop us from using bands with extremely similar names to said natural disaster in ad campaigns for prescription-strength over-the-counter medication! That’s something the Swiss would do! Those neutral pussies!

You know what? Throughout the course of America’s history, we haven’t always been walking on sunshine.

But damned if we’re not trying.

Fuck you, Switzerland. “Walking on Sunshine” would be perfect for Swiss Truffles, and you know it.